We humans think and connect more than ever before. We consume information. We network on social sites; research our buying decisions, assess our social values. We value products and services based on experiences. We offer commentary and vote with our dollars and sense. We score the experience, with use and accessibility to websites, visits to stores, conversations, chats or emails. Was it pleasing, did it inspire, tire, or serve to frustrate us?
General
Consciousness and the Customer Experience
Build Customer Loyalty through Effective Brand Management
Your company brand serves as an identification of the promises you make to convey your product/service quality, unique characteristics, and competitive superiority to your customers, as well as being a source for financial gains. So why not make sure your brand is real/real, or fake/real as opposed to real fake?
Looking for Megatrends
With products and services losing their power to decide brand longevity, customer experience has emerged the new zone of focus to establish differentiation. The role of contact centers has become pivotal than ever before.
The Rise of the New Customer-Centric Economy
Clearly, product quality and prices can be powerful differentiators in dictating customer preference. We have seen Apple build a loyal customer base on the power of its innovative and superior product line. We have also seen Wal-Mart advance in giant strides with its unparalleled pricing structure. However, these parameters, I believe, are not enough to keep your brand alive in the long run. The one way to set your brand apart in the current economy is by building a great customer experience.
Service That Makes You Say Wow!!
After the enormous success of the 1st Global ContactForum, the international gathering of over 1,800 Contact Center & BPO professionals from around the world who came together to share knowledge, network and discuss the future of our industry, t
